It’s been years since I left /if / interactive. 3 years to be exact. Yet it’s impossible to forget the sweet and bitter memories I had there.

I think I’d be some fresh greenhorn if I worked elsewhere. No regrets at all; it was one of the, if not THE greatest life and working lessons to be learned. Design, working culture, different mindsets, even programming, I attained most of ‘em here. I absorbed a whole lot of new things, and I wouldn’t be where I am today without them.

Being the first company to have industrial working experience, people often ask me what /if / does. It’s hard to answer that question to a layman without sounding too descriptive. I wanna get away with just saying “they do cool digital stuff, the ones where you don’t use a mouse or keyboard”, but that just raises more questions.

Now I don’t need to. I just forward them to the newly created YouTube channel IF dot TV. It’s about time! Here’s their latest cool entry:

This is an application for Kent. Be a video disc jockey among many and use the iPod Touch to interact with the screen.

They also did work for Nike. Don’t pray pray! The video explains it all.

And how could we forget the orgasmic jellyfish xD Starting commentary by yours truly!

If you think that Malaysians are left behind in the creative industry, you better think twice. /if / will prove you wrong.

Don’t forget to visit their website and subscribe to IF dot TV.